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Notes on talking with customers.

Guides, product news and ideas for teams that answer customers — in chat, by email and with AI.

Cover: AI in customer service, with a chat where the AI answers a returns question and a teammate takes over a wrong-size order AI AI in customer service: what it can and can't do for an online store (and what it costs) Which customer questions to give an AI agent and which to keep human, what customers really think, AI prices per resolved chat at five vendors (October 2026) and a 30-day rollout plan. Cover: the title "AI chatbot for your website" next to a website chat where an AI answers a returns question and hands a damaged-item refund to the team AI AI chatbot for your website: how to set one up that answers from your own content Six steps to an AI chatbot that answers from your shipping, returns and help pages, hands over to a person when it should, and passes a 30-question test before it goes live.