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Friendly, ready-to-use answers for the questions every online shop gets: order status, delays, refunds, damaged items and more.

Where is my order?

Hi [name], thanks for reaching out! Your order [number] left our warehouse on [date] and is on its way with [carrier]. You can track it here: [link]. It should arrive by [date] — I’ll keep an eye on it for you.

Shipping delay

Hi [name], I’m sorry your order is taking longer than expected. [Carrier] has a delay in your area, and the new delivery date is [date]. I know waiting is frustrating — if it hasn’t arrived by then, reply here and I’ll sort it out right away.

Refund approved

Good news, [name] — your refund of [amount] has been approved. It’s on its way back to your [payment method] and usually shows up within [5–10] business days, depending on your bank. Thanks for your patience!

How do returns work?

Hi [name]! You can return any unused item within [30] days of delivery. Start your return here: [link], pack the item in its original packaging and drop it off with [carrier]. Once it reaches us, we refund you within [3] business days.

Out of stock

Hi [name], I’m sorry — [product] is out of stock right now. We expect it back around [date]. Want me to let you know as soon as it’s available? In the meantime, [alternative] is very similar and in stock.

Item arrived damaged

Hi [name], I’m really sorry your [product] arrived damaged. Could you send a photo of the item and the box? As soon as I have it, I’ll send a replacement for free — no need to return the damaged one.

Wrong item received

Hi [name], I’m so sorry — we sent you the wrong item. I’ve already arranged for the right [product] to ship today, and here’s a free return label for the other one: [link]. Thanks for letting us know!

Asking for a discount

Hi [name], thanks for asking! We don’t have a promotion running right now, but if you sign up to our newsletter you’ll get [10%] off your first order: [link]. And our next sale starts on [date].

After hours

Thanks for your message! Our team is offline right now — we’re here [Mon–Fri, 9:00–18:00]. We’ll reply first thing tomorrow. In the meantime, you might find your answer here: [help center link].

Change the delivery address

Hi [name], no problem! Your order hasn’t shipped yet, so I’ve updated the address to: [new address]. You’ll get the tracking link by email as soon as it leaves our warehouse.

Cancel my order

Hi [name], your order [number] has been cancelled and you won’t be charged. If the payment was already taken, the refund will reach your account within [5–10] business days. Sorry to see it go — we’re here if you need anything.

Thanks for your order

Hi [name], thank you so much for your order! We’re packing it with care and it ships within [1–2] business days. If you have any questions, just reply to this message — a real person will answer.

Following up

Hi [name], just checking in — did the solution we sent work for you? If anything is still not right, reply here and I’ll pick it up straight away.

Passing to a specialist

Hi [name], thanks for your patience. This needs a closer look from our [team], so I’ve passed it on with all the details — you won’t need to repeat anything. They’ll get back to you by [time].

Asking for a review

Hi [name], I’m glad we could help! If you have a minute, a short review would mean a lot to our small team: [review link]. Thank you!

Closing the conversation

Glad that’s sorted, [name]! I’ll close this conversation now, but you can always write again here — we’ll pick up right where we left off. Have a great day!

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Tips for great replies

Use the customer’s name, answer the actual question in the first sentence, say what happens next and when, and keep the tone of your brand. Templates save time; a personal line at the start keeps them from sounding robotic.

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